ENDORSER - significado y definición. Qué es ENDORSER
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Qué (quién) es ENDORSER - definición

PERSON EMPLOYED BY AN ORGANIZATION OR COMPANY TO REPRESENT A BRAND IN A POSITIVE LIGHT
Brand ambassadors; Brand Ambassador; Product endorser; Brand advocate; Celebrity spokesman; Employee advocacy; Employee Advocacy
  • Footballer [[Jens Lehmann]] speaking in his capacity as the brand ambassador of German tool company Schunk

Endorser      
·noun ·same·as Indorser.
endorsement         
WIKIMEDIA DISAMBIGUATION PAGE
Endorse; Indorsement; Endorse (indorse); Endorsement (disambiguation); Endorsement (signature)
(indorsement)n. 1) the act of the owner or payee signing his/her name to the back of a check, bill of exchange or other negotiable instrument so as to make it payable to another or cashable by any person. An endorsement may be made after a specific direction ("pay to Dolly Madison" or "for deposit only"), called a qualified endorsement, or with no qualifying language, thereby making it payable to the holder, called a blank endorsement. There are also other forms of endorsement which may give credit or restrict the use of the check. 2) the act of pledging or committing support to a program, proposal or candidate. See also: negotiable instrument
endorse         
WIKIMEDIA DISAMBIGUATION PAGE
Endorse; Indorsement; Endorse (indorse); Endorsement (disambiguation); Endorsement (signature)
[?n'd?:s, ?n-]
(US & Law also indorse)
¦ verb
1. declare one's public approval of.
2. sign (a cheque or bill of exchange) on the back to specify another as the payee or to accept responsibility for paying it.
write (a comment) on a document.
3. Brit. enter an endorsement on (a driving licence).
Derivatives
endorsable adjective
endorsee noun
endorser noun
Origin
C15: from med. L. indorsare, from L. in- 'in, on' + dorsum 'back'.

Wikipedia

Brand ambassador

A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more.

Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, "brand ambassador" as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures, such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company.

The term brand ambassador loosely refers to a commodity which covers all types of event staff, varying between trade show hosts, in-store promotional members and street teams. Previously, the job of a brand ambassador was undertaken typically by a celebrity or a public figure, who get paid adequately for their time and effort. Nowadays however, a brand ambassador can be anyone who has knowledge or can identify certain needs of the brand. The fashion industry still solely rely on celebrity clientele in order to remain brand ambassadors. Furthermore, brand ambassadors are considered to be the key salesperson for a product or service on offer. They must remain well-informed when it comes to the brand they are representing, due to their nature of being the go-to person when questions arise from consumers. The brand ambassador's job is to drive results through communication tools either publicly, such as social media, or privately including emails, messaging and further one-to-one channels.

Ejemplos de uso de ENDORSER
1. "Crazy and unacceptable," McCain said of his erstwhile endorser.
2. "Had he been my endorser, I would have taken that quite seriously," Huckabee said.
3. Joe Lieberman, Al Gore‘s Democratic running mate in 2000, newly minted as a McCain endorser.
4. The Sacred Well Congregation could not renew his papers, because it was not yet an official endorser.
5. The chief endorser of chaplains for the National Association of Evangelicals said he believes that the bias against evangelicals, though once real, is gone.